Types of performance metrics to track

Types of performance metrics to track

What are performance metrics?

What are performance metrics?

Performance metrics use activities, employee behavior, and productivity as their primary indicators to track processes inside an organization. The accomplishment of overarching company goals is monitored and measured by these metrics. Performance metrics are a group of statistics that employers assess about a predetermined goal (like employee productivity or sales objectives).

The distinction between a performance metric and a key performance indicator(KPI) must be made. Performance metrics compare a business area’s performance to a predetermined objective or goal. Compared to a key performance indicator, performance metrics produce more comprehensive data. A KPI will gauge performance using a particular target metric.

Related article: Metrics of performance

Why track performance metrics?

Why track performance metrics?

It is crucial to monitor these performance indicators because they can help a business by revealing what strategies are most effective for promoting development and profitability. Implementing strategies for achieving goals across all parts of a company is made easier by performance measurements. Monitoring performance indicators can help a company plan process enhancements, modifications, and changes that will help it reach its objectives.

Types of performance metrics to track

A company employs performance management techniques by monitoring measures that gauge the performance of various business operations, including sales, project management, employee productivity, and general business operations. Metrics that measure several important factors are included in each of these company performance categories. One type of company performance indicator that measures sales data is sales metrics.

To gauge success and accomplish goals, the majority of firms monitor a similar set of performance metrics. Effective performance metrics should offer information that can be used immediately away to accomplish company objectives. The following key metrics are ones that businesses use to monitor performance across the board.

  1. Business performance metrics
  2. Sales performance metrics
  3. Project management performance metrics 
  4. Employee performance metrics

1. Business performance metrics

 Business performance metrics

Business activities including sales, marketing, and profitability are tracked and evaluated using business performance measures. This makes it possible to compare data to set targets or goals. Businesses can make modifications to meet goals by using the data collected by measuring performance measures. To monitor a company’s overall progress, three crucial metrics should be monitored:

ROI indicators:

It’s critical to monitor ROI indicators since they show whether an investment will generate a return (profit) or not. Businesses can determine which investments are worthwhile to pursue and which are not by monitoring ROI. An investment that can secure a 20% return rate, for instance, delivers a higher ROI than one that can only guarantee a 10% return.


Profitability is a crucial performance statistic that tracks a company’s profit margin and contrasts that information with set objectives. This can assist in determining whether any modifications are required to achieve those aims. For instance, a company can monitor its average profit margin about its target profit margin using profitability measures. This information can be used by the business to alter its profit-generating sales strategies.


Measurements track the amount of work produced about the resources required. For instance, a worker on an assembly line who can make 100 products in an hour is more productive than one who can only generate 50 items.

2. Sales performance metrics

Sales performance metrics

Sales metrics track an individual’s or a team’s effectiveness in generating revenue through the sale of goods or services. Sales action, lead generation, customer retention, and key performance indicators including overall revenue and client reach are examples of common sales performance KPIs. 

By contrasting these actions with the sales targets the team or organization sets, businesses can track their sales analytics. Monitoring each area will give important information about the effectiveness of a company’s sales strategies. Important sales success indicators include:


Activity metrics offer information on the daily activities of a company’s sales staff. Sales activity can be influenced by sales managers to make it easier to track (for example, by adopting daily sales goals or a minimum number of sales phone calls). Metrics like the number of calls, emails, and proposals delivered to prospects are used to gauge sales activity.

Lead generation: 

It’s critical to monitor lead generation data so that organizations can gauge the prospect stage of generating new sales. Two examples of effective lead generation metrics to track in sales are average lead response time and percentage of follow-ups.

Sales productivity: 

Metrics for measuring sales productivity keep track of how quickly a team or individual salesperson achieves revenue targets. The sales productivity increases as the time it takes to reach a revenue target decreases. Examples of sales performance metrics include information on the amount of time spent on selling activities and the typical number of sales tools used during that time.

Related article: Types of performance metrics for sales

3. Project management performance metrics 

Project management performance metrics 

Metrics for project management performance are used to gauge a project’s efficiency and profitability. The procedures inside each stage of a project are measured and compared to goals and objectives from the first assignment brief to its conclusion. This information may shed light on the best way to carry out the job. Typically, a project manager monitors performance indicators from the following areas:

  • Productivity: Monitoring productivity gives information that a project manager may use to evaluate the resources required to finish the project and the overall effort put forth within the constraints of the project.
  • Work’s scope: Data from metrics that assess a project’s scope can be used to calculate the project’s timeline and spending requirements.
  • Quality and satisfaction metrics: comprise customer-centric data and measure the level of quality of the project’s output upon completion.
  • Cost: In project management, cost metrics are important performance indicators to monitor. Any unforeseen variables that might occur during the project schedule must be taken into consideration by cost management.
  • Gross margin: The difference between a project’s total cost and the revenue it brings into the company is known as the gross margin. To keep the project on track to meet its predetermined revenue objective, gross margin is a crucial performance parameter that is typically targeted at the start of a project.

4. Employee performance metrics

Metrics for measuring employee performance evaluate workers’ productivity and efficiency in achieving predetermined benchmarks that support a company’s overall expansion. Managers can influence changes or make the required enhancements to help employees attain their work goals by monitoring employee performance data. The following are typical employee performance measures that companies monitor:


To gauge the caliber of staff performance, work quality criteria are used. The best-known metric for measuring work quality is subjective appraisal since it divides larger organizational goals into more manageable objectives for individual employees.


Since it is simpler to quantify than quality, the quantity of work is another employee performance criterion to monitor. The number of sales or products created is an example of a commonly measured metric.


To track the resources utilized to produce a product, work efficiency metrics combine data from quality and quantity of effort. A work efficiency measure to monitor is the time or cost it takes to generate a product.


It is a crucial performance indicator that firms can use to modify procedures, and behavior, and achieve set objectives.

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